Focus Users Release Tilt first to an initial set of Focus Users so you can give them a great experience. A Narrow Set of Users is Easier to Support It can be tempting to introduce Tilt to everyone on your team at once. But it’s risky: Overwhelming support burden as users report many unrelated issues that leaves everyone unsatisfied. Unclear direction after you send an announcement and only get radio silence. Deceptive confidence when an initial uptake of users hides that 80% of target users don’t get it. It’s more reliable to choose Focus Users that you’ll partner with to give a great Tilt experience. Focus is easier to support: Filter out long tail issues so you don’t have to solve everything immediately. Clear next steps because you know which users you can expect feedback from. Validate applicability because 5 of 6 users is more compelling than 5 of 50. How to Pick Focus Users Here are some guidelines for picking the first set of Focus Users: 3-8 people. A size where you can have a casual meeting. Work on the same project. Mix of seniority and work style. Would use Tilt several times a week (e.g. not a manager who does one PR a quarter) How To Focus Talk to the Focus Users at the start and agree on how you’ll work. Something like: Focus User will try to use Tilt for their work. They’ll report issues via bugs/slack/etc. and try fixes within a week. DevEx (you) will prioritize Focus User feedback over other Tilt users. You’ll track individuals’ specific blockers. Regular (weekly/biweekly) check-in to get more feedback. Whether a meeting or just a reminder in Slack, Having time on the calendar prompts Focus Users to not let Tilt trial languish. Evaluation Use this if you’ve realized Tilt is good for your team and want to show it to others you’ve shared Tilt with your team but don’t know of anyone else using it and don’t know what to do next. Skip this if there are devs outside DevEx already using Tilt You know it’s successful when you always know how to drive Tilt roll out because you have your goal and a channel to achieve it. Goal: get the rest of the Focus Users adopted. Channel: Focus Users who will evaluate changes quickly.